Combined Company Poised to Benefit from Enhanced Scale, Synergies, and Long-Term Tailwinds due to Increased Focus on Personal Health and Wellbeing

HighPost Capital (“HighPost”), a leading private investment firm focused on the global consumer and consumer technology sectors, today announced the acquisitions of Centr, a personalized digital health and fitness platform curated by Chris Hemsworth and his hand-picked team of internationally renowned experts, and Inspire Fitness (“Inspire”), a leader in state-of-the-art fitness equipment. Financial terms were not disclosed.

Founded in 2019 by Chris Hemsworth, Centr provides expert-driven fitness, nutrition, and mindfulness programming to help over 200,000 global subscribers strive to meet their training goals. Centr’s core offerings, delivered to users through its leading subscription app, consist of daily planners, diversified training programs, meal plans, guided meditations, and more, supported by weekly new content.

Since 2003, Inspire has designed, manufactured, and distributed premium-quality fitness equipment globally, with noted leadership in the strength training category. Inspire’s full range of fitness equipment includes functional trainers, strength systems, multi-gyms, cardio machines, free weights, benches, and performance apparel and accessories.

HighPost Capital Acquires Chris Hemsworth’s Centr & Inspire Fitness to Create Leading Personal Fitness, Nutrition & Wellness Platform
Screenshot courtesy of Bloomberg.

Centr and Inspire are both poised to capitalize on strong secular growth drivers in the large digital and traditional strength fitness markets amid the broader shift to hybrid and strength-focused workouts. The two businesses share overlapping customer demographics and some of the highest customer affinity scores in their respective categories. The combined company, which will adopt the Centr, LLC name, will be led by a seasoned management team with significant fitness, consumer, media, technology, and operational expertise. Scott Dickey, who brings a 25-year career of building and transforming high-profile global businesses, will serve as Chairman, and Jeff Laborde, Inspire’s President, will be joined by existing Centr and Inspire leaders. Mr. Hemsworth will continue to be deeply involved in all aspects of Centr, as the second largest shareholder in the combined business. Inspire shareholders are also rolling over a meaningful portion of their equity into the transaction.

“The combination of Centr and Inspire Fitness, two profitable high-growth businesses, presents a highly attractive opportunity to create a best-in-class fitness platform for health and wellness enthusiasts worldwide,” said David Moross, Co-Founder, Chairman, and Chief Executive Officer of HighPost Capital. “We are thrilled to be partnering with Chris Hemsworth and Jeff Laborde, as well as Scott Dickey, a seasoned active lifestyle and consumer industry executive I have known and worked with for many years, on this exciting endeavor. Chris is a global icon whose authenticity, passion for fitness, and avid fan base will drive a more engaged global fitness community. For nearly two decades, Inspire Fi